Link up to Edfest.com‘s brand new LOVE THE FRINGE DAY on social media on Saturday 2nd August and discover a host of deals and discounts for ticket buyers and performers alike. After a hugely successful launch in 2024, this will be the first-ever Love the Fringe Day, a social media celebration of the people, shows and spirit that make the Edinburgh Festival Fringe the world’s greatest arts event.
Performers, companies, venues and festival-goers are encouraged to flood social media with behind-the-scenes content, personal stories and show excerpts, using the hashtag #LoveTheFringe. From individual diaries to spotlight performances, the day is designed to energise audiences and shine a light on the sheer scale of the Fringe experience
This unique campaign is just one part of the wider Love the Fringe programme, created to boost visibility for the Edinburgh Festival Fringe, champion artists and offer a win-win model for both audiences and performers. The scheme allows members of the public to join a tiered membership system that doubles the value of their spend, offering free tickets and other exclusive benefits – while helping shows and venues unlock value from unutilised capacity.
With over a million tickets available each week across the EdFest.com venues, Love the Fringe is an inventive way to make better use of existing capacity, while offering meaningful benefits to both the public and Fringe artists.
Join the 500 members who joined the pilot scheme and enjoy the benefits of access to limited free tickets, rewards and early-bird advantages and the knowledge that 3% of ticket capacity is contributed by participating shows, with the option to add more at any time; profit from the scheme is split equally between participating shows and venues.
Find cross-venue ticketing & info at www.edfest.com
Love the Fringe launches on 30th July 2025 with full information and member sign-up at www.lovethefringe.com.
Irene Brown
Radio Summerhall Arts 