Immersive Experience of VAN GOGH ALIVE Coming Soon to Edinburgh

In just over a month, in a Covid-safe purpose-built venue in Festival Square, audiences can immerse themselves in the life and work of renowned Dutch artist Vincent van Gogh. State-of-the-art SENSORY4™ immersive gallery technology impressively displays over 3000 images by Van Gogh  in a kaleidoscope of colour that surrounds the visitor in a multi- sensory experience. Set to an evocative classical score that is delivered via a high-fidelity 3D sound system, this combination of sound and animated imagery, along with aromas of Provence, gives visitors the unique sense of walking right into the projections of his paintings.

Visitors will also be offered the chance not just to experience art, but create their own with interactive art stations and expert video tutorials to help channel the wealth of artistic inspiration found in the exhibit. Visitors can also create their own souvenirs within a life-sized walk-in representation of Van Gogh’s Bedroom in Arles painting and the iconic Sunflower selfie room – a 360° mirrored room complete with thousands of sunflowers that has delighted Instagram feeds the world over.

Grande Experiences owner Bruce Peterson said “After mesmerising a global audience of over 8 million people and selling-out cities all over the world, including Rome, Sydney and Beijing, we’re incredibly excited that Van Gogh Alive makes its Scottish debut in the nation’s capital. This is an unforgettable cultural experience for all the family.” 

Edinburgh residents can look out for on billboards across the city marking one month to go until the experience opens and Van Gogh Alive welcomes new partners, Essential Edinburgh, offering audiences first-class hospitality experiences to accompany their visit.

Chief Executive of Essential Edinburgh Roddy Smith said “We are delighted to be partnering with Van Gogh Alive.  It is fantastic news for Edinburgh city centre that this ground breaking experience is coming to the city in March. We fully expect it to attract visitors from all around Scotland and further afield, as well as encouraging our residents to pop into town. It is a great opportunity for those visiting Van Gogh Alive to also visit all the restaurants, bars, hotels and retailers in the city – making use of everything our great city has to offer. This blockbuster multi-sensory experience adds further to the year round offering in the city centre, and we are delighted it has chosen Edinburgh city centre as its next destination.” 

Van Gogh Alive opens in Edinburgh’s Festival Square on 17th March and runs until 17th July 2022. 

Tickets are available at Terms and conditions have been updated so that there is 48 hrs before your visit to return or exchange your tickets for Covid reasons.

 £22/20 (concessions) for adults and £15 for children, with school group discounts available and Under 5’s are free of charge.

Irene Brown

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