Brewgooder, launched in 2016, is a Scottish-based craft beer company that is in the top 5% of businesses worldwide that achieve ethical and sustainability accreditation.
This company, with their motto of ‘Brewed on Purpose’, has teamed up with Capital Theatres in a new corporate partnership where their shared values of consideration and collaboration with sustainability objectives and business practices chime.
Among their many ethical initiatives, Brewgooder work with impact partner Charity Water to ensure that for every can or pint of their beer enjoyed, they commit to 100 pints or cans being provided in clean water on projects across the world. Similarly, they continue to strive for more ethical business practices and a more diverse and inclusive brewing industry through their Work in Progress scheme.
Co-Founder of Brewgooder, James Hughes said “We’re delighted to see the Capital Theatres venues reopening with performances returning, and are very proud to have our beer stocked across their venues. Last Christmas we had dedicated our festive campaign to support the devastated performing arts scene and to raise money for local relief funds set up for venues that included Capital Theatres, so having hopefully come through the worst of these difficult times, we’re keen to create plenty of positive moments and outcomes together via this newly formed partnership.”
Capital Theatres and Brewgooder began working together last year as part of Brewgooder’s Panto in a Box initiative – a pack of four themed beers, panto snacks and a panto story with a proportion of the profits going to the Theatre Artists Fund, including local schemes which benefited Capital Theatres’ artistic community. Since the pandemic had put a pause on the King’s Panto, Capital Theatres helped Brewgooder promote this alternative to benefit artists whose income had disappeared overnight.
Building on this relationship, Brewgooder will benefit from a brand match with Scotland’s largest independent theatre charity operating three city-centre venues: the Festival Theatre, the King’s Theatre and the Studio that provide a diverse year-round programme of drama, dance, musicals, opera, ballet and children’s theatre.
Chief Executive of Capital Theatres, Fiona Gibson said, “We’re thrilled to find partners in Brewgooder who share our values and have ethical and environmental policies and practices at the heart of what they do. As Scotland’s largest theatre charity, we’re passionate about working alongside local businesses which, as in Brewgooder’s case, have a global reach. It feels good to know that every pint or can of Brewgooder sold in our bars will result in clean water for those who really need it.”