FLY, the operator behind one of Scotland’s largest music festivals, has partnered with award-winning film production company Ground Level Up, and world touring audio suppliers FELive to deliver a series of recorded online streams with world renowned artists. These will take place from breath-taking locations around the UK and be broadcast on their new YouTube channel: Music Is The Answer.
FLY is the operator behind one of Scotland’s largest music festivals that’s held in Princes Street Gardens and at Hopetoun House but with this project, Music Is The Answer (MITA) new locations will include the Glenfinnan Viaduct, Forth Bridges, Inveraray Castle, Kinross House, Dunottar Castle and McCaig’s Tower allowing a global audience to travel to virtually visit some of Scotland’s most stunning venues and locations.
FLY trialled the idea as part of moving its FLY Open Air Festival online in May. It streamed Jackmaster (b2b) and Jasper James from Hopetoun House resulting in over 50,000 views from people all over the world and raising thousands of pounds for charity.
Artists including Bathgate singer Luke La Volpe; the producer Sam Gellaitry; Edinburgh’s alternative, indie rock band Vistas; Glasgow pop duo HYYTS; Aberdeen Grime MC Ransom FA, DJ and curator La La; Glasgow based MC Oakzy B; singer songwriter Aaron Smith; Edinburgh-born singer songwriter Callum Beattie; Glasgow singer songwriter Christy and Dundee pop star Be Charlotte have signed up to be part of it with more to be announced soon.
Fergus Myer from MITA said “With Covid-19 causing such a huge blow to all in the Music industry, it’s been an incredibly difficult time, not just for venues and promoters but artists as well. There are so many artists out there who will lose momentum with their live shows, release streaming numbers or perhaps won’t manage to get going at all…
Music has the ability to change your mood and with everyone’s mental health suffering throughout lockdown, we believe that lifting people’s spirits through music can help.”
The first stream will take place on Thursday 16th July featuring La La at Kinross House followed on Thursday 23rd of July HYYTS at the Forth Bridges.
The long-term project will then continue on the YouTube channel where people can subscribe or follow FLY’s social channels for alerts about the regular streams.
The streams are free but there will be the opportunity to contribute to charities nominated by the artists and venues of each event.
FLY Club runs every Friday night in Edinburgh’s Old Town.
FLY Open Air Festival is held twice annually at Hopetoun House in May and under Edinburgh Castle Princes Street Gardens in September.
Channels hosting the streams are YouTube, FB, Instagram, Twitter and Twitch.
Irene Brown
Radio Summerhall Arts 