The Royal Edinburgh Lyceum has announced that two new members of Senior Management will join the Company through Summer 2023 to steer the team into the theatre’s biggest programme in years.
Anna Astell, who has most recently worked for BT Consumer and was previously at the BBC, joins the team in the new role of Director of Audience and Commercial. She is a specialist in strategy, marketing and insights and has a wide range of experience working across commercial and strategy roles at large media organisations.
Anna commented “It is with great excitement that I am joining The Lyceum’s leadership team as it was on a school trip to The Lyceum where my passion for theatre began. As Scotland’s main producing theatre, The Lyceum sits at the heart of cultural Scotland, and I look forward to supporting their vision to reach the widest possible audience while building on relationships with our loyal patrons”
Callum Smith, who has been working as a producer in Scotland for the last 11 years, founding Showroom, and for the last five years has worked in a variety of producing roles at the National Theatre of Scotland where he is currently Senior Producer, joins the team in September as the New Director of Producing.
Callum commented “I’m absolutely delighted to be joining The Lyceum, and to have the chance to work with David, Mike and the rest of the team to help deliver, develop and grow the work of this landmark Scottish theatre institution. David’s vision of the Lyceum as a civic theatre – a venue and an organisation at the heart of the life of a city – is one that has always inspired me, and I can’t wait to get started”
These two new roleswill bring strategic skills to ensure the new Scottish creatives and theatre makers are supported to make international work for Scottish audiences alongside work in co-production from home and abroad. With the additional and important element of making audiences feel welcomed, excited and invigorated by the art they find within the theatre’s walls.
The Lyceum Executive Director Mike Griffiths added “… [David Greig and I] delighted that Anna and Callum will be joining our senior team at this exciting time for the company. They both bring a wealth of knowledge and experience which will support our ambitious plans as an entire team.
“We are both looking forward to the exciting new season of work for 23 – 24 and then with our new directors – to build on our bold plans for the future of the theatre”
Irene Brown